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Using Growth Method customers can use our MCP client to add results to marketing campaigns without having to manually copy & paste data from analytics providers such as GA4 and PostHog. For marketers that wish to use natural language to retrieve campaign results quickly and easily, this reduces friction and the need to switch between different marketing tools when analysing campaign results. Below are some of the popular analytics tools used by Growth Method customers. For further information see https://growthmethod.com/mcp-servers/.
MCP serverMCP functionality
GA4 MCP ServerGet Google Analytics metrics, dimensions, run reports and much more. https://growthmethod.com/ga4-mcp/
PostHog MCP ServerUse PostHog get-sql-insight tool to query the PostHog data warehouse with natural language https://growthmethod.com/posthog-mcp-server/
Zapier MCP ServerConnect to any Zapier supported tool without require a first-party native integration or auth complexity e.g. https://zapier.com/apps/google-analytics-4/integrations/schedule/1627326/generate-google-analytics-4-property-reports-every-day-with-schedule-by-zapier
GrowthBook MCP ServerConnect to GrowthBook’s experimentation platform to access experiment results and statistical significance data. https://growthmethod.com/growthbook-mcp/
Microsoft Clarity MCP ServerFetch website analytics and user behaviour data from Microsoft Clarity https://clarity.microsoft.com/blog/introducing-the-microsoft-clarity-mcp-server-a-smarter-way-to-fetch-analytics-with-ai/
Ahrefs MCP ServerGet keyword volume and SERPs data for content groups, keywords or URLs from Ahrefs https://github.com/ahrefs/ahrefs-mcp-server

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Example workflow

Here’s an example of a workflow that uses our MCP client:
  1. When your campaign is in the analysing stage, open the data assistant pane in Growth Method
  2. Ask the data assistant to “get traffic stats for the /pricing page from google analytics for this campaign”
  3. The data assistant uses the relevant ga4 mcp tool to retrieve the before and after data and adds it to your campaign results

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Ideal customers

Teams that use our MCP client:
  1. Have a modern marketing stack with good first-party MCP support
  2. Are familiar with MCP and using natural language to query their analytics tools
  3. Are comfortable connecting their analytics tools and data-sources to Growth Method
  1. Tools in the MCP Specification
  2. OpenAI function calling (aka tool calling)
  3. Guide to using the Responses API’s MCP Tool
  4. Understanding Authorization in MCP