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The market

Growth Method operates in the $10–15B global market for work management (or project management) tools. We are focused specifically on marketing teams—a segment we believe is underserved by generic platforms like Asana, Clickup, Monday.com, Trello, Linear etc, which compete on broad features and lack deep marketing-specific functionality. We are focused specifically on marketing teams. Great marketing is part art, part science. You need both, and we are the best platform on the planet to manage the science part.

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The problem

The ground in marketing is shifting fast and many of the old marketing playbooks are dying. Running a marketing team built on leads, channels, and siloed functions of specialists no longer works. Marketing teams are struggling to adapt to the AI era where:
  1. Marketing specialists (content, design, paid, social, video) are being replaced by high agency generalist marketers that can run end-to-end campaigns independently.
  2. Old marketing playbooks are no longer working. Companies that were built on SEO are finding the ground shifting beneath their feet. In an era where the only certaininty is uncertainty teams need to ditch long, linear campaign planning and embrace a culture of experimentation, agility, and a test-and-learn mindset.
  3. The outputs over outcomes trap is bigger than ever. Amongst all the noise of new AI tools, agents, workflows and automations teams need to rely on first-party data to focus on the work that actually moves the needle for their business.

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Who is Growth Method for?

Growth Method is for in-house marketing directors or marketing managers, growth marketing consultants and growth marketing agencies. We see the most success where Growth Method is deployed in companies and marketing teams where there is an existing growth culture, or a top-down mandate from leadership for change For more detail and information read our ICP article.

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What is Growth Method?

Growth Method is the AI-native project management tool built specifically for marketing and growth teams. We’re the Linear for modern marketing. Our software combines proven marketing and growth best practises along with industry-standard methodologies including Experiment Design, The Scientific Method, Agile Marketing and Lean Startup.

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Why is Growth Method better?

Here are some of the features in Growth Method that you won’t find in generic platforms like Asana, Clickup, Monday, Trello and Linear.

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1 Campaign hypothesis builder

Create a robust hypothesis for new campaigns following the Hypothesis Kit v4 framework using our in-app chat interface.

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2 Automated campaign prioritisation

New campaign ideas are prioritised automatically by our AI-powered prioritisation engine ensuring your team always know what to work on next. We take into account your growth goal, likely impact of the campaign, and the effort to build it.

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3 Agile by default

Growth Method is agile by default ensuring teams ship early and often prioritising data, evidence and real-world feedback over gut-feel, guesses and big upfront bets. Think big. Start small. Scale fast.

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4 Real-time reporting

Campaign updates and results are communicated to your team in real-time and to marketing stakeholders on a weekly basis. Gather feedback and opportunities for improvement from across your entire company without having to lift a finger.

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5 AI-native

As the first AI-native marketing project management tool Growth Method has been built from the ground-up to be AI-first. We can act as an MCP client (for example, to pull analytics data from GA4 or HubSpot) or as an MCP server (for example, so that you can create a new campaign directly following a recent ChatGPT conversation).

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Next steps

Our 3 month paid trial is expert-led, strategic, and focused on building a growth culture — not just setting up software.