How we use AI

We use AI to assist users in the following areas

Where	How it works	Additional notes
Interactive Hypothesis Builder	Helps users create a campaign hypotheses through an interactive and personalised chat interface. For more informtion see the create campaign guide.	Uses GPT-4o with streaming responses. Stores conversation history in conversations and conversation_messages tables. Temperature = 1.0.
Campaign Idea Scoring	Scores growth ideas based on alignment with team goals. For more information see the scoring guide.	Processes campaign ideas and returns a score and explanation for each idea. Triggered on the IdeaSubmitted event. Temperature = 0.7.
Campaign Categorisation	Uses campaign name and description to automatically classifies campaigns into campaign channels (SEO, Paid, Sales etc)	Adds channel_id to the campaign. Triggered on IdeaSubmitted event.
Design Considerations Generator	Provides manager-style considerations for campaign design and adds them to the campaign plan field.	Takes hypothesis as input and generates recommendations and considerations for the design phase of the campaign. Dispatched as a background job after idea creation.
Campaign Summaries	Auto-generates 2-3 sentence summaries of campaigns at all campaign stages for email notifications.	Use the summary field. Triggered by various events: IdeaSubmitted ExperimentCreated ExperimentStarted ExperimentMovedToAnalysing ExperimentCompleted

Key integration points