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When you start working on a new marketing campaign our Build Assist feature automatically generates practical implementation guidance to help you execute successfully when you’re ready to build. Build Assist provides automatic recommendations focused on the tactical work needed to bring your campaign to life. These aren’t generic best practices, they’re contextual suggestions based on your specific campaign hypothesis designed to help get your campaign live.

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How it works

  1. When you create an idea: Your campaign description (hypothesis) is automatically sent to AI in the background
  2. AI generates guidance: Build Assist creates tailored implementation recommendations based on your campaign details and team settings
  3. Ready when you are: When you click “Start campaign” and move to the building stage, the recommendations are already waiting for you

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What you’ll get

Build Assist focuses on actionable implementation guidance:
  • Specific considerations for executing your campaign approach
  • Tips on the work your team needs to do to achieve the desired outcome
  • Tactical suggestions tailored to your hypothesis
Note: Build Assist doesn’t cover general campaign best practices like benchmarks, KPIs, or timeframes—it’s specifically designed to help you think through the how of building and launching your campaign.

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Example

If your hypothesis is testing a new landing page design for conversion rate optimisation, Build Assist might suggest considerations around A/B test setup, traffic allocation, or design elements to prioritise based on your goal.