Channel categorisation is still running behind the scenes. Channels aren’t visible in the UI right now, but they’ll be back soon.
How it works
- User submits a new campaign idea
- AI category classification is run in the background
- Category is set for the campaign idea
Channels
The default list of predefined channel categories are available under your Team Settings at https://app.growthmethod.com/settings/channels.| Channel | Description |
|---|---|
| Virality | Built-in product mechanics that encourage users to share and invite others organically |
| Search Engine Ads | Paid advertising on search engines like Google and Bing to capture high-intent traffic |
| Social & Display Ads | Paid advertising across social platforms and display networks to reach targeted audiences |
| Content | Creating valuable articles, videos, and resources that attract and educate potential customers |
| Search (SEO) | Optimizing website and content to rank organically in search engine results |
| Customer Research | Gathering insights from users to inform product development and marketing strategy |
| Existing Platforms | Leveraging established marketplaces and platforms where your audience already congregates |
| Sales | Direct outreach and relationship-building to convert prospects into customers |
| Conversion Optimisation (CRO) | Systematically improving website elements to increase visitor-to-customer conversion rates |
| Nurturing leads and retaining customers through targeted email campaigns | |
| Engineering & Integrations | Building technical connections with other tools to create distribution channels |
| Press (PR) | Securing media coverage and editorial mentions to build credibility and awareness |
| Business Development | Strategic partnerships and deals that create mutual value and new customer access |
| Affiliates & Partners | Incentivizing third parties to promote your product for commission or mutual benefit |
| Events | Hosting or attending gatherings to connect with prospects and build relationships |
| Community Building | Cultivating engaged groups around shared interests related to your product |
| Speaking | Presenting at conferences and events to establish authority and reach new audiences |
| Offline Ads | Traditional advertising through billboards, print, radio, and television |
| Targeting Blogs | Guest posting or advertising on niche blogs where your ideal customers read |
| Referrals | Encouraging existing customers to recommend your product to their network |
| Uncategorised | Experimental or unique tactics that don’t fit standard channel definitions |