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Comments can be added to a campaign at any stage — Idea, Build, Live, Analysing, or Complete —using the commenting panel. Comments are stored at the campaign level, so the same thread and context remain available as the campaign progresses through its stages.

Adding a comment

There are 3 ways to add a comment:
  1. Using the link included in a new campaign notification email
  2. Use the common button when viewing an individual campaign
  3. Append #comment to any campaign URL to open the commenting panel

@Mentions

When adding a comment you can @mention any member on your team. Start typing to filter the relevant team members as you type, and use tab to complete. CleanShot 2025-11-06 at 11.09.52@2x.png

Notifications

Email notifications are sent to the campaign owner and to anyone explicitly mentioned in a comment. If you leave a comment on your own campaign whilst testing, you will not receive an email notification.

Variables

Variables used in our comment notification emails.
VariableDescriptionExample
$idea.comment.taggedTeam members tagged in a comment
$idea.comment.creatorCampaign idea creator
$experiment.comment.ownerCampaign owner
$idea.commentComment text